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UX Design

Designing incredible experiences, solving real problems.

I design solutions for digital products that delivers value to users, solving their problems while providing enjoyable experiences.

About me

About me

Me smiling to the camera

Raoni P. Caselli, 30

Florianópolis, SC - BR

I’m a UX Designer crazy about new technologies and creating friendly and easy to use interfaces. I love to go surfing early in the morning to start my day replenished and ready for the challenges that comes up. I am married to Luísa, a psychologist who is always teaching me new things about emotional intelligence and we have a lovely son, Dante, that is showing me a whole different side of life.

I like working in/with companies that values me as a human being and can help me grow as a UX Designer. I'm currently looking for an international company with a mature design team where I can learn and improve my skills.

My family: Me, Luísa and Dante

UX Portfolio

  • Cas UX Design

    Cas UX Design - One man design agency

    Showcase of various web and app projects that I worked using the Lean UX design process, focused on solving problems fast (validating with real users!), using only the resources that were absolutely necessary.

    Open project
  • Dolphin Surf App

    Dolphin Surf App

    Platform for surfers to share wave reports between friends and also record their own surf sessions to track their performance over time.

    Open project
  • Supervita Startup


    Startup dedicated to selling snacks and shakes made of superfoods. I co-founded Supervita with my brother Aruã Caselli and worked on everything from Branding, to publishing on social medias and building both e-commerce and blog.

    Open project
  • Healfies Startup


    Health social network to empower patients to keep their medical history centralized and easy to access, connecting them to their health professionals and organizations. I worked on the App redesign, webapp redesign and design of new features.

    Open project
  • Educação na cultura digital

    Education in the digital culture

    Digital midia about Education in the Digital Culture for teachers, students and anyone involved with education to consume and share content related to the digital culture. This was a project from the Federal University of Santa Catarina in partnership with the Brazilian government Ministry of Education.

    Open project
  • App Nanny

    App Nanny

    Online platform for parents and tutors to find nannies or nurses to help them take care of their children. This was a freelance work for the startup Swell IT Solutions, hired to develop all of the products.

    Open project
  • Byond


    Mobile application for inventory management using RFID technology, bar and QR codes or manually. The tasks included basic inventory counts for single and multiple items, transportation of goods, searching for specific items, reading items informations and more. This was a freelance work for the Startup Byond.

    Open project

Design Process

  • Full UX Process

    User-centered Design

    This is the entire process I've been following in the last 2 years. It's based on the UCD methodology and it uses Problem Framing, Design Thinking and Lean UX for different stages of the process

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  • Problem framing

    Problem framing

    First we have to understand really well the problem, who are the impacted actors, what are the difficulties around this problem, how is the current user experience and if it's a problem that really deserves to be solved

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  • Discovery Sprint with Design Thinking

    Discovery Sprint with Design Thinking

    Design Thinking is a methodology that offers a solutions based problem solving approach. In a Discovery Sprint we can use it's methods and techniques to collect data, analyse it, generate insights and validate concepts for the next phase to work with.

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  • Lean UX

    Lean UX

    Lean UX is all about understanding the problem and generating solutions to validate hypothesis. This is done by building MVPs (minimum viable prototypes) to test, getting feedback from real users to learn and evolve, in a cycle of continuous improvement and incremental design.

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Leave me a message :)

Want to hire me as a UX Designer for your company or alocated in a specific project? Leave me a message below so we can drink a beer and have a good talk about it.